MISSION
To produce high-quality artisanal sweets, preserving family tradition, valuing the community, and respecting each person involved in the process. We transform the true flavor of the fruit into affective and sensory experiences that awaken memories, strengthen bonds, and generate pride for our region. We grow while maintaining our essence: care for people, commitment to the community, and the purpose of being a Minas Gerais benchmark in artisanal sweets.
VISION
A visão da DOCES ZÉLIA é ser reconhecida pela produção do melhor doce artesanal do Brasil, se tornar referência em ambiente de trabalho e ter uma relação de confiança com todos fornecedores e clientes, além de levar uma experiência sensorial de doces artesanais para seus consumidores.
values
1. Respect – We value each person as unique, respecting differences.
2. We greet each other, listen to one another, making the work environment safe, welcoming, and collaborative.
3. Honesty – We expect each employee to act with integrity: not appropriating company goods, products, supplies, resources, or any other company property, and acting transparently in all situations, is everyone's duty. Furthermore, we expect them to be attentive to their surroundings, informing management of any suspected instances of practices contrary to this value.
4. Family Spirit – We are a “sweet” family! We live with relatives, friends, and neighbors. This connection strengthens us and demands even more responsibility in our actions.
5. Valuing the Local Community – We prioritize hiring people from our region, contributing to the economic and social development of our surroundings.
6. Trust – We believe that the foundation of every relationship is trust, whether between colleagues, managers, suppliers, or our clients.
7. Sustainability – We seek to reduce the environmental impact of our activities by avoiding waste, reusing resources whenever possible, and adopting conscious practices in the use of water, energy, packaging, and waste disposal.
8. Innovation with Simplicity – We value new ideas, suggestions for improvement, and creative ways to do better with what we have. For us, innovation means finding practical and efficient solutions that help us grow responsibly.